Everything changes! Everything evolves to best suit their surroundings. Except Chuck Norris, but that will be a later blog. TV commercials and more importantly the value placed on them are soon going to fizzle. Lucky for you, I have a minor in ECON and will predict these things!
Right now TV commercials are in high supply, and demand for consumption is high. Unemployment has been below 5% since December of '05. The same electronic wizardry TV ADS have been pushing over the years, combined with the emerging digital world, will ultimately be the demise of those same TV ADS.
With PVR's (personal video recorder) becoming more prevalent in the household TV ADS are not even being noticed anymore. If I do forget to tape my favorite show, then I can either download whatever I need onto my computer or onto my XBOX 360. New technology in televisions makes it easier for me to hook my hard drive directly to my brand new 51' Toshiba and use my wireless keyboard to control it like any other remote. Even sports are going away from the television era. For $50 I get to watch all 162 games the Cubs play plus I can always switch over to whatever MLB game is going on; and only $15 for the radio version of it.
Another amazing aspect the world wide web provides is anyone can strike it rich with even the most simple of ideas and they do not even have to charge for them. Take the case of young Ashley Qualls. At age 17 she has been offered millions for her website that provides, among other things, Myspace backgrounds. All one has to do is create clickthroughs. Clickthroughs are freaking gold to advertisers now-a-days.
The nice thing about Internet advertising is that if it gets to be a nuisance, then the user will not visit that site again. Elevator music; it's there to enhance the situation you are in, and if not, then you should be able to block it out, unlike TV ADS where you have to sit through 3 minutes of them every 10 minutes or so.
Advertisers should not be scared of change because with change comes great opportunities. As opposed to TV ADS Internet ADS provide much more: The user is always one click away from your information, the Internet provides easy flow of information, the advertising does not have to be intrusive, and advertisers will focus more on reach and not the brainwashing technique known as frequency. 
Although, I am sure this will not be adequate for the "AD Pushers!" They will find some way to ruin this great medium much like they did TV, radio, and the scenic landscape that was our nation.
Although, I am sure this will not be adequate for the "AD Pushers!" They will find some way to ruin this great medium much like they did TV, radio, and the scenic landscape that was our nation.--These are just thoughts from a predicate SouperStar--
4 comments:
Check, Check
Hmmm.. I don't quite think that the television commercial is going to "fizzle," but advertisers DO need to find additional ways to reach consumers.. OR they could just produce good commercials that are informative, relevant, and worthwhile so that audiences don't skip through the commercial break! I hate bad commercials, but I know quite a few people that could name their top ten favorite commercials airing right now. The fact is, the TV spot still works, so I don't see it dying out anytime soon. Besides, if it weren't for commercial breaks, when would you get up to pee???
Hopefully for all of us in advertising there still will be alternatives yet to be thought of that won't ruin any other mediums.
It will be interesting to see what solutions advertisers and agencies will come up with to combat the growing popularity of PVR and DVR's. As future advertising professionals, this is something we should be thinking about as well.
Interesting predictions.
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