Imagine sitting on your couch watching ESPN. Now imagine holding the national sports page in front of your face with the news stories cut out. This is much like visiting espn.com or any other website. One measured in inches the other in pixels. One uses ink the other uses bytes. One has been utilized for centuries the other a decade or two. Newspaper ads have their limits. Not in creativity, but in intrusiveness and social impact. Never does a newspaper ad pop
up or hover with you while reading an article. Newspaper ads don't create visual, mental, or hearing related stress. Banner, pop-up, and hover ads many times do. Using abrupt sounds and moving visuals to "reach" your target market seems unethical to me. What does it say about our attention spans if this is an effective way of reaching the target market. Unless you go online to interact with the featured product of an ad, then why would you stop looking up a recipe, to check-out that ad hovering over the last ingredient of your desired recipe. Some of these ads lead to fun and mildly entertaining games, but what is the chance you will actually click on the ad that leads you to a fun and mildly entertaining game or to the one, in a sea of 
many, micro sites.........where you are shown a TV commercial and product info. This is why I do not click on banners or even give attention to them. I re-size my windows, so I do not have to deal with at least the visual stress of most banner ads. Pop-up ads are either detected by my pop-up blocker or it annoyes me. That should not be the desired effect.
up or hover with you while reading an article. Newspaper ads don't create visual, mental, or hearing related stress. Banner, pop-up, and hover ads many times do. Using abrupt sounds and moving visuals to "reach" your target market seems unethical to me. What does it say about our attention spans if this is an effective way of reaching the target market. Unless you go online to interact with the featured product of an ad, then why would you stop looking up a recipe, to check-out that ad hovering over the last ingredient of your desired recipe. Some of these ads lead to fun and mildly entertaining games, but what is the chance you will actually click on the ad that leads you to a fun and mildly entertaining game or to the one, in a sea of many, micro sites.........where you are shown a TV commercial and product info. This is why I do not click on banners or even give attention to them. I re-size my windows, so I do not have to deal with at least the visual stress of most banner ads. Pop-up ads are either detected by my pop-up blocker or it annoyes me. That should not be the desired effect. I think I have banner-blindness. After polling many of the people I know, they do too. None of my friends say they pay attention or click on banner ads. Like many other forms of advertising, it gets used and abused and then it no longer becomes that great idea it used to be.
---Thoughts of a Predicate Souperstar---
1 comment:
i agree banner blindness is a problem! Companies are almost abusing it and because of that they are kind of ineffective...
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