I have recently added meta tags to my blog in hopes of converting my one reader (thanks, Nanu) to at least 3 or 4 readers. Meta tags help people find what they are looking for when using a search engine. Say, for example, I write about advertising a lot. I would use advertising as a meta tag, and then when someone is looking for a blog about advertising, my blog might come up. Here is an example of some of the code:
You can add meta tags a couple of different ways. One can write the code themselves, but if you do not know html very well, then it's daunting and can be quite frustrating. The other avenue is to use a meta tag generator. This is easy and gives total control to the user. It is like filling out any other online request form -- simple. After the code is generated for you, all you have to do is copy and paste. Although, my code had to be altered a bit. I just had to add closing tags. This is useful for professional bloggers so that they may generate more traffic through their blog.
You can add meta tags a couple of different ways. One can write the code themselves, but if you do not know html very well, then it's daunting and can be quite frustrating. The other avenue is to use a meta tag generator. This is easy and gives total control to the user. It is like filling out any other online request form -- simple. After the code is generated for you, all you have to do is copy and paste. Although, my code had to be altered a bit. I just had to add closing tags. This is useful for professional bloggers so that they may generate more traffic through their blog. Google, Yahoo, and many other search engines send out bots every so often to read meta tags across the Web. So when someone searches and a tag is used, the engine correlates the meta tags to what the user is searching for. This doesn't mean the user will find exactly what he or she is looking for, but it definitely helps when it comes to the mass amount of content on the World Wide Web.
Another technique to acquire more readers is networking your blog to others across the Web. This is much like networking in the real world. If a respectable friend refers a friend of his to me, then I will trust that the third person is respectable as well. So when reading a blog you like, one is more likely to check the links associated with that blog. Although, if the blogger is a sell-out, then the links provided might just lead you to some site trying to sell you something by merely associated with the blog. This is why I would not sign up for Google's AdSense.
I find it deplorable that companies and advertisers try to use another's form of artwork as a way to sell their product that apparently they couldn't sell in traditional means. So they leach onto the bloggers because they have a fan base. Yes, the advertisements may have connections to what the blogger is talking about, but why would the blogger want to traffic readers away from his blog? To make that almighty dollar. If this is true, then what is really being written is no longer art but just another form of advertising clutter. This means that no longer does the blogger have a message other than to make money. I wonder what advertisement would be placed on my blog, a blog that criticises the advertisement itself? Maybe pop-up blocker ads. This leads me to my outro: Be more for the expansion of free ideas and less for the expansion of commercial speech.
1 comment:
I agree with you to some extent on the idea that advertisers shouldn't monopolize on someone else's artwork... however, think about all the print ads and television commercials that use or allude to works of art... ??????? And I would argue that advertising (that is, GOOD advertising) is artwork in itself, and unless a company has an inhouse ad agency, they are using someone else's art for commercial purposes... right??
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